Home Loan App
This early startup for home loan servicing has three parts: A desktop application for the Servicer to manage the loans, and a native app with two role-based views for the borrower to pay the loans and for the lender to track their loans and their payouts.
I served as the initial hire for the product team and did the design and product groundwork for the platform as well as working closely with the engineering team to get a MVP up and running.
Groundwork
As a starting point for this platform, I began with some competitive analysis to make sure our assumptions about market fit were on point. Once the target was internally agreed on, I created Personas, Journey Maps, Product Requirement Documents (PRDs) for the proposed features, and a Product Roadmap.
Personas
User Journey
Design Phase
The desktop application is soley for the Servicer user set and allows them to manage the loans and both type of accounts. The Servicers had complex admin workflows that needed to be considered separately from the Borrower or Lender.
The Borrower or Lender had much simpler flows and needs so they access the system separately using a native app that displays curated content for their user type. This entire platform is still under development.